Dear YouDig? Archives


Happy 4th Birthday, You Dig?

Happy 4th Birthday to Dear YouDig?
Dear Readers,
Our first bi-weekly release was in late spring of 2016. We have come a long way!

We remain committed to our mission to illuminate important legal issues facing the construction industry with a mix of lightness and fun.

And why not? History (and Twitter) has shown us that life is short and sometimes can be “heavy”… YouDig?

So we had a birthday party.

We celebrated 4 years and 100 Dear YouDig? Releases/Q&A articles in a chaotic ZOOM meeting over the weekend.
There were our imaginary characters and an imaginary cake available for imaginary enjoyment. We documented our celebration with the, now mandatory and cliché’, Zoom screen shot.

A special thank you to my friends and colleagues Jen Carro and Erin Myers of Buckingham’s spirited and amazing marketing team for all the support of some crazy ideas!And readers, thank you for the indulgence.

We look forward helping you navigate the quickly evolving and critical issues in the weeks, months and years to come!



Dear Friend, Frustrated Over COVID?

Dear Friend,
Wow, have I missed you. Sure, I’ve seen you around but YOU are not the YOU I know.

Heck, the fallout from the coronavirus “enemy” has rocked the foundation of well … EVERYTHING. Well, turns out, our construction industry is a critical part of EVERYTHING. Just a short while ago, there was a mountain of construction work. Most of your decisions impacted the bottom line north of the break-even point. Employment shortages were the number one issue you faced. Suddenly, out of the blue, the entire industry faces existential decisions. Literally, all bets are off and you are pissed. Honestly, I hate to see you like this.

C’mon now … shake it off. Don’t forget you build things. You are resilient. You thrive on adversity. At your core, you are a fighter. You have always been aggressive … smartly so. You built an amazing business and life through initiative. When you face challenges, you find, fight and crush your enemy. You declare victory and move on. You are a winner.

For now, you, like many, feel confounded. Your usual tenacity is met with either silence and separation or anger and confusion. You can’t find the “enemy” in order to fight it. You are a problem solver but you have no solutions. You can’t beat the “enemy” on your terms. Your mind spins and you punch the air. Nothing there. No help. No way to predict what will happen. You can’t believe that you are stuck in the middle of an unexpected and horrific sea change. A storm is brewing in your heart.

You are usually self-reliant, but smartly, you are looking for guidance. Damn if you aren’t getting mixed messages. Your elected leaders are not aligned. Agencies designed to protect you have their own points of view. Your trusted advisors are befuddled.

Oh, and let’s not forget that members of your workforce are managing their own fears and viewpoints, adding more stress to the project environment. Of course you want to keep workers and their families safe. You want to keep working. You want your people to get paid. You want your team to get along and work together. You want your projects and life to go forward as normal as soon as possible. You want to compete, make money and help the community. For the first time in your life you feel that there is nowhere to run to and nowhere to hide and you are pissed.

It’s time to drop the anger and rise up like the great pro you are.Show everyone that you have this. Channel your energy to impact your financial and operational fundamentals to establish the foundations for future growth. Look only forward. Remember, avoid the anger and the blame game (self-pity) or all you will get is personal and professional misery.

Beat the grief and WIN. YouDig? #denialbargaining#depression#acceptance


To mask or not to mask

Dear YouDig?,

Ok… this is getting ridiculous. We are a subcontractor working on a project for an “essential business.” We have emphasized the safety and government guidelines to our team members in light of COVID-19. To a person, our employees appreciate the effort and understand their role in keeping everyone safe. Unfortunately, we are not the only contractors on the job. A group of laborers working near us share certain facilities but refuse to wear masks. Look, we appreciate their right to a political stance, but we can’t afford to be knocked out of our work due to a COVID issue caused by a contractor that won’t observe the guidelines. Our employees are irate and threatening to walk. How do we handle this?

-Damn Good Apple



Cyber Security Isn’t Fake News

Dear YouDig?,
We are an old school company. We admit that we have not adopted technology as fast as we should. Our president believed that a lot of the “fake news” reports out there were made to scare us into stupid purchases. He feels things cost too much. Well, guess what? We just got hacked. Yes, someone somewhere (in a basement?) hacked into our server and gained access to our database including everything from our clients’ financial information, profit and loss statement and the names of our employees’ kids. The victims are furious. Our CTO just got broomed, our shareholders are not whistlin’ dixie and the president is AWOL. I am next in line. Now what?
-Captain Backfire